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Thoughtful commentary featuring proprietary data and industry insights.
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sports
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Worlds Collide: The Convergent Future of Sports Simulation
EA, MLS, Apple deal points towards a future where sports sims double as live platforms.
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2m
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advertisers
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The Inevitable Rise of In-Game Commerce
Why in-game ads are evolving from brand awareness to full-funnel commerce.
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2m
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advertisers
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Mapping Migrations: In and Out of Video Games
Gamers move from video games to video players, and back again.
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1m
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advertisers
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The Contextual Edge: Advertising That Belongs
Why contextual targeting in games is smarter, safer, and built for the future.
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1m
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