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Bidstack
[ articles ]
Thoughtful commentary featuring proprietary data and industry insights.
[
sports
]
A Question of Sport: What's Next for Licensed Simulations?
How dynamic in-game ads can unlock the full value of licensed IP in sports video games.
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2m
]
[
game creators
]
Before the Flood: In-Game Advertising Will End in Tiers
Why clear division will unlock smarter, sustainable monetisation for game developers.
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2m
]
[
technology
]
Bearing Witness: Unreal Shifts Media Production
How Unreal is reshaping content in all its forms through virtual production.
READ
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2m
]
[
sports
]
Worlds Collide: The Convergent Future of Sports Simulation
EA, MLS, Apple deal points towards a future where sports sims double as live platforms.
READ
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2m
]
[
advertisers
]
The Inevitable Rise of In-Game Commerce
Why in-game ads are evolving from brand awareness to full-funnel commerce.
READ
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2m
]
[
advertisers
]
Mapping Migrations: In and Out of Video Games
Gamers move from video games to video players, and back again.
READ
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1m
]
[
advertisers
]
The Contextual Edge: Advertising That Belongs
Why contextual targeting in games is smarter, safer, and built for the future.
READ
[
1m
]
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